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With the goal of recognizing and supporting new formats and innovative visions for the sport of canoeing, ECA will attend the event as part of its commitment to exploring future opportunities for collaboration. The organization is also considering a potential official partnership for the 2026 edition of the Paddle Games.

Jovana Stanojevic, the newly appointed ECA CEO, highlighted the importance of this initiative, saying:

“This event represents a new and very interesting approach to testing options for the future of our sport. It also creates a gathering moment for champions a celebration of canoeing driven by the main athletes who make it thrive throughout the year, being most of them Europeans. We see this as an opportunity to explore professional marketing approaches within our sport. Being a European initiative, ECA recognizes its value and believes we should be part of it.”

At the same time, Memosoft will showcase its latest onboard camera technology, which debuted at the 2025 Canoe Marathon European Championships. This upgraded version, featuring new hardware and enhanced performance, will now be tested on sprint boats for the first time. The goal is to evaluate its potential for improving live sports presentation during the 2026 Canoe Sprint season, and possibly extending its use to other canoeing disciplines across Europe.

Ekaitz Saies, Founder of the Paddle Games:

"It’s an honour to welcome the European Canoe Association and their technology partner to this year’s Paddle Games in Palma de Mallorca.

Their presence highlights ECA’s vision to push our sport forward, combining tradition with innovation to create a more exciting, dynamic, and commercially attractive future for our beautiful sport. By embracing new ideas and technologies, we’re opening the door to new audiences, stronger partnerships, and bigger sponsorship opportunities.

Paddle Games official website: https://paddle-games.com/

2024 edition: https://www.youtube.com/watch?v=ei8Zl2-Jv4I